Ask any athlete or coach about the contribution of the mind to performance and they will respond that it will vary between 90 and 95%! Yet, most of time, coaches and athletes leave their mental skills training to the last minute and often it is in the form of a "motivation" talk from a guru or professional speaker. This article discusses the importance of integrating mental skills into every aspect of preparation by understanding how to help athletes "think" differently about their training and how motivation is such a powerful performance enhancement tool in sport.